Ticketek has announced that it has been selected to provide ticketing, technology, marketing, data and insights solutions to Marriner Group under a long-term partnership signed between Australia’s leading ticketing company and Australia’s largest privately-owned theatre owner and operator.
Marriner Group is the proprietor of Melbourne’s prized heritage theatres, the Princess Theatre, Regent Theatre, Comedy Theatre and Forum Melbourne, which have hosted many of the greatest performers in musical theatre under Marriner’s more than three decades as custodian.
Marriner Group currently hosts hit musicals such as Harry Potter and the Cursed Child, Moulin Rouge! The Musical and Jagged Little Pill, as well as internationally renowned live music and comedy acts.
Ticketek is part of TEG – Asia-Pacific’s leading ticketing, live entertainment, and data analytics company, which has over 40 years’ experience ticketing the largest live events and venues in Australia, where its technology and research and development teams are headquartered.
Marriner Group and its customers will benefit from Ticketek’s state-of-the-art Ticketing solutions and will also gain access to TEG’s leading edge data insights and marketing research platform Ovation.
“We are absolutely delighted to have chosen Ticketek as ticketing provider for our theatres, which have a long and proud heritage,” said Jason Marriner, CEO of Marriner Group.
“Marriner Group selected Ticketek due to its compelling ticketing proposition, its consistent track record of innovation and advanced data and insights capabilities.”
“These will enhance our business and provide our customers with an increasingly seamless purchase and performance day experience,” said Mr Marriner.
“We are excited to embark on this new partnership with Marriner Group, which is proprietor of some of the crown jewels of Australian theatre,” said Geoff Jones, CEO of Ticketek-owner TEG.
“The Princess, The Regent, Comedy Theatre and The Forum occupy a special place in the heart of Melbournians and theatre goers across Australia.”
“This partnership is another signal that Ticketek is emerging from the pandemic stronger than ever with an enhanced position in theatre and the arts,” said Mr Jones
“We are incredibly proud to have been selected by the team at Marriner Group to provide Ticketek’s ticketing, marketing and data analytics solutions to these iconic theatres under the Marriner Group banner,” said Cameron Hoy, Managing Director of Ticketek.
“Our partnership will see the full suite of Ticketek and Ovation’s capabilities deployed to deliver an enhanced ticket purchasing experience and provide an advanced and fully integrated data analytics and insights platform.”
“We look forward to working closely with the team at Marriner Group as we continue to innovate and evolve our service offering to our partners,” said Mr Hoy.
Image: Moulin Rouge’s L’amour Recreation at the Regent Theatre, Melbourne – photo by James Terry