Melbourne Music Week is back, and the City of Melbourne is calling for musicians, venues and promoters to take part in this year’s 10-day event. This year, the line-up will be designed to celebrate Victoria’s best artists and creative talent.
Lord Mayor Sally Capp said the much-anticipated event celebrates Melbourne’s live music scene, creates jobs, supports local talent and brings thousands of music-lovers into hospitality venues.
“Melbourne is renowned for its incredible live music scene, people love it and we are looking forward to bringing back the buzz through melody this December,” said the Lord Mayor.
“Before the pandemic, live music contributed roughly $1.7 billion to Victoria’s economy and created 42,000 jobs every year, so it’s vital to our economic recovery. More people back in the city and in our venues means more jobs, a boost to businesses, and a thriving Melbourne.”
The extended Melbourne Music Week program that kicked off in late 2020 attracted 72,000 attendees and delivered a $5.8 million boost to the local economy. This years’ program is being delivered as part of the City of Melbourne’s $21.5 million commitment to events.
City Activation portfolio lead Councillor Roshena Campbell said Melbourne Music Week will help the vibrant music scene as it finds its feet.
“The music industry has been one the most impacted by the pandemic, with lockdowns, venue capacity limits and ongoing travel restrictions,” said Cr Campbell. “Now more than ever it’s important that we support local artists, venues, promoters and businesses in every way we can.”
Expressions of interest are open for music industry practitioners, individuals, groups, businesses and venues for a mix of events, including performances, collaborations, workshops, multimedia installations and commissioned works.
Applications will be judged on the specific requirements needed to produce the event or commissioned works. Where required, the City of Melbourne will assist with permitting, staging and AV, production and operations.
Creative Melbourne portfolio lead, Councillor Jamal Hakim, said the creative industry is what makes Melbourne unique.
“COVID-19 has continued to disrupt the live music scene, but I’m confident that through events like Melbourne Music Week we can get our creative industry buzzing again,” said Cr Hakim.
“Melbourne Music Week is one of our city’s great traditions and with a focus on local talent this year will be extra special.”
Melbourne Music Week is supported by the Transport Accident Commission and Ticketek and will run from 3 – 12 December 2021. Artists can express their interest in participating until 5.00pm on 11 August 2021. For more information, visit: www.mmw.melbourne.vic.gov.au for details.
Image: Melbourne Music Week – photo courtesy of City of Melbourne