SBS and production partner Beyond Productions have announced the artist who will represent Australia at the 69th Eurovision Song Contest in Basel, Switzerland, is emerging popstar turned global viral sensation, Go-Jo – but you can call him the Milkshake Man.
The solo project of Marty Zambotto invites you to the world of a unique talent. His magnetic, boundless energy and knack for the element of surprise (he can play the guitar and unicycle at the same time) is magic in motion.
You’ve probably heard his hit single Mrs. Hollywood after it was shared around the world at an incredible speed, with over 60 million digital streams and one billion views across all platforms.
When Go-Jo says, “Sweet Sweet” you’ll say, “Yum Yum” to his delicious eccentric song. From the first slurp of Milkshake Man, you’re sent down a slippery dip of nostalgia into a swirl of infectious hooks and glossy, larger-than-life production.
With Milkshake Man, he wants to “shake and make the whole world dance” and encourage people to embrace their individuality, unapologetically and wholeheartedly.
The music video for Milkshake Man was directed by Josh Harris (Sheppard, Peach PRC, Mia Rodriguez) and gives the audience insight into the world of the Milkshake Man. As you shed pretences, reality warps into a surreal playground where the ordinary turns extraordinary.
From popstar to superstar, confidence opens a limitless wonderland, where the bizarre and beautiful coexist in endless possibility.
Someone this colourful isn’t born from the mundane. They come from their own realm of play and imagination, driven by a boundless curiosity to explore the unknown. For Marty, that place was a little rural town just out of Manjimup in the South West region of Western Australia (WA).
It was an idyllic time living off-grid in a self-sustained property built with recycled materials by his French dad. It had no running water, no electricity or phone reception, but flourished with creativity.
Fast forward to present day, and Marty has firmly found his feet as Go-Jo along the iconic streets and beaches of Sydney, where he is currently based. A social media powerhouse, Go-Jo has amassed over 1.4 million followers across TikTok, YouTube and Instagram. In 2023, Go-Jo was the ninth most streamed Australian artist in the world.
He’s toured across the country, Europe, United States and Southeast Asia, and shared the stage with some of the biggest artists in the world. Basel is the next stop on the road to stardom for Go-Jo, but he’s staying true to himself (and doing a lot of ‘80s dance aerobics classes).
“The Milkshake Man’s purpose is to inspire people to embrace the loudest and proudest version of themselves, and I can’t think of a better place to share that message than the Eurovision stage!” said Go-Jo.
“It’s an absolute dream come true to represent such a beautiful and diverse nation, and I’ve never been more excited to share my art and vision with the incredible Eurovision fans around the world!” he added.
“To mark 10 years of Australia participating in Eurovision, we wanted to do something that was out of the box!” said SBS Head of Entertainment, Emily Griggs. “SBS is beyond excited to introduce Go-Jo to the Eurovision stage with his infectious song, Milkshake Man – a track that’ll have you dancing and humming non-stop!
“His vibrant energy, undeniable passion, and collaboration with Sheppard make this entry truly special. Watching Go-Jo live was unforgettable and the crowd were so involved. Europe won’t be able to resist falling for him.”
Released by Chugg Music and Rix Records, Milkshake Man was written by Go-Jo alongside members of Australian pop band, Sheppard; George Sheppard, Amy Sheppard and Jason Bovino.
Switzerland’s Nemo won the 2024 Eurovision Song Contest in Malmö, Sweden, with their song The Code. This year marks 10 years of Australia participating in the event, officially beginning in 2015 with Guy Sebastian and his song Tonight Again, and most recently Electric Fields with their song One Milkali (One Blood).
The Eurovision Song Contest is held from Tuesday 13 May – Saturday 17 May 2025 in Basel, Switzerland (CEST) with SBS’s exclusive broadcast LIVE and in prime time from Wednesday 14 May – Sunday 18 May on SBS and SBS On Demand. For more information, visit: www.sbs.com.au for details.
Image: Go-Jo – photo by Jason Henley