The iconic Adelaide Fringe poster competition is back, with event organisers on the hunt for an eye-catching design to celebrate 60 years of the world’s second largest Fringe festival.
Creatives, artists and graphic designers from all over Australia and across the globe are invited to submit their designs for the 2020 Adelaide Fringe poster.
Each year since the birth of the festival in 1960, the Adelaide Fringe hero image has been selected from a poster competition, with previous winners including artists such as Pro Hart, Driller Jet Armstrong, Sue Ninham, Jonathon Oxlade and Bronwyn Platten.
Adelaide Fringe Director and CEO Heather Croall said the panel of judges were on the lookout for an image that captured the Adelaide Fringe’s forthright, bold and uninhibited nature and celebrated the festival’s history.
“We’re looking for a poster that celebrates the past six decades of festival fun – an eye-catching design that represents years of memories that the Adelaide Fringe has created with artists and audiences alike,” said Ms Croall.
“Adelaide Fringe has provided a platform for hundreds of thousands of artists from across the globe to express themselves, tell their stories and transform Adelaide into one of the world’s greatest creative hubs and we want the 60th anniversary to celebrate this.”
Each year the winning design is used as the cover of the Fringe Guide and is plastered across Adelaide in the lead up to the open access festival, which transforms Adelaide for 31 days and nights.
Along with a $2000 cash prize, the winning designer will be offered free registration if they would like to stage an event or exhibition at next year’s Fringe, and their work will join the dozens of other iconic Fringe posters that have made their mark on the festival’s history.
“We can’t wait to see all of the entries and people’s unique interpretation of what Adelaide Fringe’s 60 years of history means to them,” added Ms Croall.
Australian and international designers and artists are invited to submit a design and entry is free. Poster designs may incorporate a range of materials and mediums, but the final entry must be a two-dimensional representation of these ideas.
The Adelaide Fringe, which attracts about 6000 performers and records more than 2.5 million attendances, continues to grow each year with help from a passionate community of artists and audiences. The 2019 Adelaide Fringe achieved about 825,000 ticket sales – a 17 per cent increase compared to the previous year.
Entries are now open and must be submitted by 5.00pm (ACST) – Friday 10 May 2019. The winning poster design will be revealed to the public later this year. The 2020 Adelaide Fringe will run from 14 February to 15 March. For more information and to enter, visit: www.adelaidefringe.com.au for details.
Image: Previous Adelaide Fringe Posters (supplied)