Minister for Tourism, Sport and Major Events Martin Pakula was joined by Member for Wendouree Juliana Addison and Member for Buninyong Michaela Settle to announce that White Night will return to the historic goldrush city on Saturday 21 September 2019 from 7.00pm.
“Since it began, White Night Ballarat has been a huge success bringing more visitors to the city, boosting business for local pubs, hotels and restaurants and celebrating the beauty of Ballarat,” said Mr Pakula.
“Events like White Night are more than just a feast for the senses, they are a crucial driver of visitation and the economy, with over 100,000 people coming to White Night Ballarat over the past two years, boosting businesses and creating jobs.”
Last year’s White Night Ballarat drew huge crowds of more than 60,000 people. This included more than 15,000 from out of town, generating $5 million to the local visitor economy.
Under the artistic direction of David Atkins OAM, White Night Ballarat invites visitors and locals to make their journey around Ballarat’s iconic buildings and cultural institutions, streets and parks, in celebration of reclaiming and reimagining the city through projection, installations, performance and music.
White Night Ballarat will take the lead as Victoria’s regional White Night this year, with Melbourne set to host White Night Reimagined across three nights of large-scale live performance, installations and projections at Carlton Gardens, Treasury Gardens and Birrarung Marr.
White Night will also continue in Ballarat, Bendigo and Geelong to share the hosting role over the next three years. Ballarat will host in 2019, Bendigo in 2020 and Geelong in 2021, continuing the success in Victoria’s regional centres in celebrating the creativity and beauty of each regional city.
“White Night is a truly special occasion in Ballarat and we’re so proud to see our great city come to life again this September, lighting up our history and putting the spotlight on what makes Ballarat shine,” said Ms Addison.
A free, family-friendly, outdoor event, White Night Ballarat takes place on Saturday 21 September 2019. For more information, visit: www.whitenight.com.au for details.
Image: White Night Ballarat – More Than One Nation – photo by SDP Media