Minister for Tourism and Major Events Louise Asher has announced that White Night Melbourne, Victoria’s and indeed Australia’s, most exciting new major event will return in 2014 on Saturday 22 February.
Ms Asher said the Victorian Coalition Government is delighted to once again support White Night Melbourne, an initiative of the Coalition Government, which took place earlier this year to popular and critical acclaim.
“With more than 300,000 people attending in the first year, White Night Melbourne is testament to this city’s ability to create and deliver memorable major events,” Ms Asher said.
“In 2014, from dusk to dawn, White Night Melbourne will again see our major cultural institutions including the National Gallery of Victoria, Australian Centre for the Moving Image, State Library of Victoria, Arts Centre Melbourne and Melbourne Museum open their doors all night with a range of innovative programs and activities.”
“White Night Melbourne is truly a reflection of the best of Melbourne’s creative pursuits, so if you are an artist or business interested in participating in 2014, or simply have a great idea, I encourage you to make a submission and get involved,” Ms Asher said.
Minister for the Arts Heidi Victoria, encouraged the state’s artistic community and Victorians to support the event which has been awarded with a prestigious national accolade.
“White Night Melbourne will be recognised this evening at the Sydney Opera House, with the Award for Best Special Event of 2013 at the Helpmann Awards,” Ms Victoria said.
Andrew Walsh AM, White Night Melbourne’s Creative Director was thrilled at the announcement.
“It is very exciting to have White Night Melbourne acknowledged in such a way in its first year. It was a joy to bring together such an eclectic program for the 2013 event. It was even more touching to see how Melburnians and visitors embraced it,’’ Mr Walsh said.
Artists, performers and organisations can register their interest to participate in White Night Melbourne from mid-August at www.whitenightmelbourne.com.au