TodayTix and Opera Australia to offer mobile Rush tickets to Madama Butterfly

OA Madama Butterfly - photo by Georges AntoniTodayTix, the digital gateway to arts and cultural experiences that launched in Sydney in March, will offer exclusive $45 ‘mobile Rush’ tickets in partnership with Opera Australia for their production of Madama Butterfly at Sydney Opera House from Friday 28 June 2019.

TodayTix first introduced the mobile Rush ticket technology to Australia by offering exclusive $45 mobile Rush tickets to all performances of Opera Australia’s in-demand production of West Side Story on Sydney Harbour. All mobile Rush tickets were claimed within seconds of being released each day – resulting in more than 600 new patrons experiencing the special Harbour production for a fraction of the cost.

Now, TodayTix and Opera Australia plan to expand upon that success for Madama Butterfly. In this innovative new production of Puccini’s classic opera, director Graeme Murphy will again be joined by Janet Vernon, Michael Scott-Mitchell and Jennifer Irwin along with digital artist Sean Nieuwenhuis to deliver the first of Opera Australia’s 2019 digital productions. The visually stunning designs will be complemented by Murphy’s choreography to capture the grace and gravity of this heartbreaking tale.

By leveraging the TodayTix mobile Rush ticketing technology, culture lovers and Madama Butterfly buyers can now purchase $45 mobile Rush tickets directly through the TodayTix app, eliminating the need to queue up at the theatre for last-minute access on the day of the performance.

To ‘unlock’ mobile Rush tickets, TodayTix users are simply asked to spread the word on their social media account. Once unlocked, the $45 price point will be made available in-app every morning of each performance, first come first served, starting at 9.00am.

“We’re thrilled to partner with Opera Australia for their 2019 season of Madama Butterfly,” said TodayTix Director of Partnerships in Australia, Rachel Nossack. “After the success that was the West Side Story on Sydney Harbour mobile Rush, we’re excited to offer Australians exclusive access one again, this time to the fully digital production.”

TodayTix connects more than 5 million theatregoers worldwide to more than 1,300 live performance venues around the world and gives audiences affordable access to tickets up to 75% off the box office price. Through an emphasis on mobile technology, clarity on prices, and partnerships with the most in-demand shows, TodayTix connects young audiences with the arts, with Millennials comprising 65% of their customers.

TodayTix also operates in Melbourne and plans to expand in Brisbane in the coming months. For updates and to learn more, visit: www.todaytix.com or download TodayTix for iOS or Android.

For more information about Opera Australia’s production of Madama Butterfly, visit: www.opera.org.au for details.

Image: Madama Butterfly – photo by Georges Antoni

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