Minister for Creative Industries Martin Foley has announced the Government will provide $950,000 to support 64 Ways of Being – a free mobile app that will guide users around the CBD and surrounding suburbs, from Braybrook in the west to Elwood in the south.
“This cutting edge creative project will bring together music, art, theatre and games technology to transform Melbourne into a giant playground,” said Minister Foley “It will showcase why Victoria is the creative state – pushing the boundaries of technology, performance and experience. Ambitious creative projects like these are vital to our economy – attracting visitors, boosting business and supporting jobs.”
When using the app, players will see specially commissioned artworks pop up on their screen, including rotating live theatre performances, street art and digital augmented reality elements. Users of all ages will be invited to ‘collect’ the experiences or join with others in a playful exploration that will showcase the city in a whole new light.
The project, which will be launched in 2020, will be developed with capacity to add new artworks and locations, including regional or international cities, in the future.
64 Ways of Being is the third project to be supported through the Andrews Labor Government’s Creative State Commissions program, which supports ambitious projects that break new creative ground, increase tourism and bring significant benefits to the state.
It was selected by an expert panel from a shortlist of nine projects and joins groundbreaking First People’s theatre project Bagurrk – a collaboration between ILBIJERRI Theatre Company and Yalukit Marnang, and the hugely successful Wimmera-Mallee Silo Art Trail as the first Creative State Commissions projects.
64 Ways of Being is a collaboration between Victorian artist, educator and coder Dr Troy Innocent, games studio Millipede and performance collective one step at a time like this. For more information on 64 Ways of Being – follow the project on Instagram at @64waysofbeing.
Image: courtesy of 64 Ways of Being and Creative Victoria