It was a little-known 17th century French surrealist who said great art was about talent, luck and a chance to share. Little did he know how resonant his words would become for Melbourne’s independent artists, who were united with limited edition art-lovers across Australia following the launch of ArtGoat this month.
ArtGoat scours the city’s galleries and exhibitions in search of local artists looking for a busy new route to market for their work. Its simple online catalogue then connects them to anyone searching for something original, authentic and affordable. Each piece is limited to a run of only 50 prints.
“When you want something awesome to hang on the wall at home or in the office you invariably find yourself buying either mass-?produced prints with no supporting story or a unique piece at a price that’s beyond you,” explained ArtGoat Co-Founder Matt Londt.
“We decided it was time to add another option - a chance to own something truly unique that connects you forever to a gifted local artist – for the price of good meal.”
As well as working with hundreds of local artists to select fresh appropriate work, much of ArtGoat’s success is expected to stem from the time spent choosing the best papers and production technology to ensure the finished product remains faithful to the creator.
All ArtGoat prints are produced on museum grade archival papers using Epson 9900 digital press technology certified by master printers. Every unframed print is meticulously inspected before being carefully packed, and Australia-wide shipping is free.
“All creative work either succeeds by its expression or fails from the lack of it,” added Tom Sowerby. “None of our artists will ever feel restricted by their style of expression because ArtGoat is about freedom to think and to reveal what they’re thinking about.”
“It’s a showcase of artistic independence – and of its relevant and necessary role in supporting Melbourne’s individuality. We set out with the simple goal of helping our local artists to make a living so they can continue to inspire the world with their work. That’s a huge win-win for everyone.”
For more information, about ArtGoat, visit: www.artgoat.com.au for details.
Image: ArtGoat Logo