In a Melbourne-first, future play experience, IMAGINARIA will open at The District Docklands from Thursday 26 November, combining light, sound, sculpture and scent to amaze people of all ages. This celebration of imagination, technology and play will be one of the city’s first ticketed events post-COVID.
Founded and conceptualised by renowned Australian creative Nick Ennis and designed by a multidisciplinary team of fashion designers, architects, musicians, audio-visual artists, light projectionists, sculptors, stuntmen and circus stars, IMAGINARIA synthesises a range of eclectic influences to create a brand-new genre of entertainment for Melbourne.
Inspired by international trends including projection festivals, inflatables, virtual and augmented reality, Creative Director Nick Ennis said: “Trends in society are often reflections of our deeper needs, desires or values,” he said.
“We wanted to create a play experience that elevated you out of the digital fog and snapped you into the now. A creative reminder to slow down, be still and connect,” said Mr Ennis.
Set inside a series of vast custom-built structures, each installation is fully interactive, with bespoke sound, scent and light activating in response to movement as guests walk, slide and glide throughout.
Immerse yourself in dreamlike landscapes including a giant inflatable bubble, navigate a futuristic light maze or jump into a cosmic abyss. The one-hour walk-through play experience is part audio visual installation, part-game and 100% future.
“Melbourne has endured a really tough year, so it’s hugely exciting that IMAGINARIA will bring some magic to Melbourne and Docklands as one of the first events to happen out of the hard lockdown. I can’t wait to see Docklands come alive again.” said Deputy Lord Mayor, Arron Wood.
Located under the Melbourne Star Observation Wheel at The District Docklands, IMAGINARIA runs Thursday 26 November 2020 – Sunday 31 January 2021. Tickets on sale via Ticketmaster from Friday 9 October 2020. For more information, visit: www.imaginarianow.com for details.
Image: IMAGINARIA (supplied)