Australia’s largest Harry Potter concept store opens at MYER

Harry Potter at MYERSomething magical has come to Melbourne. Warner Bros. Consumer Products has teamed up with Myer to unveil Harry Potter at Myer – Australia’s largest Harry Potter concept store.

Opening on the basement level of Myer Melbourne, Harry Potter at Myer will excite every Wizarding World fan from near and far, with 500sqm of toys, gifts, stationery, costumes, homewares & apparel plus exclusive features like the iconic Platform 9 ¾ photo opportunity.

Myer will be the only official destination in Australia where you can have your photo taken next to the iconic train trolley entering Platform 9 ¾. Every Muggle, witch and wizard will also be able to choose a new wand from the extensive collection of 20 special Wizarding World character wands.

Fans hoping to see the smash hit play, Harry Potter & The Cursed Child, will now be able to purchase tickets from a dedicated booth in the Harry Potter store, which until now have only been available at Melbourne’s Princess Theatre and online. Harry Potter fans heading to the concept store can also experience additional exciting photo opportunities from The Wizarding World and LEGO.

“We are so excited to welcome one of the world’s biggest phenomena’s, Harry Potter at Myer,” said Geoff Ikin, Myer’s Chief Customer Officer. “The Harry Potter concept store at Myer Melbourne will create a unique experience that cannot be found anywhere else in Australia, delivering an exciting world of exploration for fans to discover.”

“We know our customers are some of the most enthusiastic and devoted Harry Potter fans in the world, so we are thrilled to bring them the largest Harry Potter concept store. Working with Warner Bros. Consumer Products on this unique opportunity means we can bring the most sought after and coveted products to our customers.

“Harry Potter fans of all ages will now have access to the most extensive product ranges, as well as some of the most iconic photo opportunities they would normally need to travel around the world to see and experience,” added Mr Ikin.

For more information about Harry Potter at Myer, visit: www.myer.com.au for details.

Image: Harry Potter at Myer (supplied)

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